Interactive Media

Media convergence is constantly helping the viewer become more involved in the media they are experiencing. Inventions such as simple things like comment and feedback sections, blogs, and user generated content help viewers get their point across. Also their are more complex idea's like You-view TV incorporating internet and television, so viewers no longer need to two screen (being on a computer/smartphone whilst watching TV at the same time) as it will all be in one place. Therefore viewers can Tweet and Facebook the latest gossip on reality TV shows like 'X Factor' and 'I'm a celebrity' on just one screen. During a recent talk from Alex Connock (co-founder of Ten Alps), he showed us an interactive online video. Viewers can choose their own path and ending to the story, and the video has over 20 different versions the viewer could choose to watch. This is another example of media convergence and the audience having more control and input into what they see and hear.

http://yonibloch.co.il/pretendtobehappy/

There's the website, so log on and give it a try :)
Sarah
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